Landscaping company in Colorado doubles Google calls and adds $6,200 in monthly revenue in 6 months
In just six months, a Colorado-based landscaping and lawn care company went from barely visible on Google to ranking in the top 3 for nearly all high-value local searches, resulting in a 148% increase in calls and over $6,200 in additional monthly revenue.
Delivered white-labeled for a U.S. agency partner, the project focused on improving entity relevance, restructuring content using semantic SEO, and introducing customer story-based pages that helped the business stand out across both Google Maps and AI-driven search engines like ChatGPT and Perplexity.
The client
A landscaping and lawn care business in Colorado, serving residential and small commercial clients.
Our agency partner wanted us to handle their client’s website, ads and SEO efforts .
The Challenge
The client wasn’t ranking for key local searches like “landscaping near me” or “lawn care services [city name],” and inbound calls from Google averaged fewer than 25 per month.
Our audit revealed that the business name and entity setup were hurting local visibility. Their legal name didn’t include their primary service or city, weakening relevance signals to Google.
Their website content was generic, missing contextual meaning and depth – key elements modern search (and AI-driven platforms like ChatGPT and Perplexity) use to assess expertise.
Additionally:
- Service pages lacked customer-centered storytelling.
- GBP posts, photos, and categories were outdated.
- Reviews didn’t include keywords tied to location or services.
Our Approach
We focused on strengthening entity relevance, semantic content depth, and trust signals – three core levers that drive visibility and conversions in local SEO.
Business Identity Optimization
- Recommended filing a DBA(Doing Business As) with both the main service and city (Landscaping and Lawn Care [City Name]).
- Updated GBP, directory listings, and local citations to reflect the new entity name for stronger keyword + location alignment.
- Refined the GBP business description and service list around high-intent landscaping keywords.
Semantic Content Enhancement
- Rewrote all service pages using semantic triples (entity → attribute → value) for clarity and context.
“Our landscaping team (entity) designs and maintains (attribute) eco-friendly lawns in Colorado (value).” - Structured the site with interlinked topic clusters and improved content depth to strengthen authority.
- Added FAQ schema and LocalBusiness schema for better indexing and AI discoverability across ChatGPT and Perplexity.
Story-Based Trust Building
- Replaced standard testimonials with real customer stories on each page, describing specific projects, challenges, and results. This made the content more authentic and boosted engagement metrics.
- Added high quality before-and-after photos of completed jobs to support credibility and improve conversion rates.
Review collection
- Guided a review strategy encouraging customers to mention their city and service type. Ensured review frequency was higher than that of close competitors
The Results
| Metric | Before | After | Change / Impact |
|---|---|---|---|
| Map Rankings | 10+ for most keywords | Top 3 for 65% of keywords | ↑ Major visibility gain |
| Organic Rankings | Page 2+ for important KWs | Top 5 | ↑ Strong improvement |
| Calls from Google | 25 / month | 62 / month | +148% |
This growth translated to an estimated $6,200 in additional monthly revenue directly from organic leads.
Their optimized service pages also began appearing in AI-generated summaries on ChatGPT and Perplexity – further proof that semantic content and entity alignment now influence multi-platform discovery.
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