Local HVAC company in Cicero added $8,000 in monthly revenue with local SEO
By optimizing their Google Business Profile (GBP) and improving core local ranking signals, we helped a Cicero HVAC contractor achieve a 121% increase in service calls, $8200 in extra monthly revenue, stronger map visibility, and consistent lead flow – all in four months
The client
A family-owned HVAC company in Cicero, Illinois, offering air conditioning, heating, and furnace repair services.
They relied mainly on referrals and Yelp but wanted to generate steady, high-intent calls from Google – especially during the summer season when AC jobs peak.
The Challenge
Despite strong customer reviews, their Google Business Profile wasn’t showing up in the local 3-pack for high-value searches like “AC repair Cicero” or “furnace installation near me.”
Their profile had missing categories, weak service descriptions, and low activity – causing poor relevance signals and limited engagement.
At the start, they were averaging just 7-9 inbound calls per week from Google.
Our Approach
We focused on the local ranking factors that have the highest measurable impact – relevance, prominence, and proximity, while also fine-tuning several smaller “micro factors” that strengthen behavioral and engagement signals.
GBP Optimization
- Set the correct primary category (HVAC Contractor) and added 9 supporting categories like Air Conditioning Repair Service and Furnace Repair Service.
- Rewrote the business description using high-intent phrases like “AC repair Cicero” and “heating installation near me.”
- Added a detailed service list with keyword-rich summaries for each offering (AC repair, furnace tune-up, installation).
- Kept uploading new high-quality photos of finished work
On-Page & Landing Page Alignment
- Optimized the GBP landing page metatitle, description, H1 for HVAC contractor Cicero, and the H2s for services like ac repair, heating installation, emergency HVAC, boiler repair, furnace installation, and more
- Implemented LocalBusiness schema for the homepage and service schema for the individual service pages
- Strengthened internal linking and service page depth to improve topical authority for HVAC services.
Reviews & Engagement Signals
- Encouraged customers to leave reviews mentioning services (“AC installation”, “emergency HVAC repair”) and the city name (“Cicero”).
- Responded to all reviews to build trust and boost interaction signals.
- Added Q&A content on the GBP answering common service questions
Activity & Micro-Optimizations
- Scheduled weekly Google Posts with seasonal tips and limited-time offers to keep the profile active and fresh.
- Fixed citation inconsistencies across directories like Yelp, Angi, and HomeAdvisor to ensure NAP consistency.
Monitored GBP Insights to track improvements in calls, direction requests, and website visits
The Results
| Metric | Before | After | Change |
|---|---|---|---|
| Calls from Google | 34/month | 75/month | +121% |
| “AC repair Cicero” Ranking | #18 | #5 | +13 positions |
| “Furnace repair Cicero” Ranking | #21 | #6 | +15 positions |
| GBP Website Clicks | 53 | 112 | +111% |
In 5 months, the business moved into the top 3 map results for multiple HVAC keywords and began receiving consistent daily calls for repair and installation jobs.
Based on the additional 41 calls per month and a 50 % close rate, the company booked roughly 20 new service jobs monthly.
At an average profit of ~$100 per repair and ~$1150 per installation, this translated to $8200 in extra monthly revenue
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