Preschool ranked #1 on Google maps and gets more admissions inquiries than ever
BuzzingBees Preschool ranked #1 on Google Maps for 60% of its key searches and #2 for another 30%, following a full optimization of their Google Business Profile and improvements to local relevance and visibility
The client
BuzzingBees Preschool, based in Padur, India, is an early learning center offering preschool, daycare, and after-school programs.
Their online visibility was almost nonexistent – the website wasn’t indexed, and their Google Business Profile barely appeared for even branded searches.
The Challenge
BuzzingBees faced multiple visibility and technical challenges:
- Their website wasn’t indexed by Google, meaning it wasn’t appearing in any search results.
- The GBP lacked complete information – missing categories, incomplete service descriptions, and no recent posts or photos.
- They weren’t showing in the Local Finder or Maps results, even for core searches like “preschool in Padur”, “daycare near me”, or “play school in Padur.”
The goal was to help them appear in local discovery searches that parents perform when looking for trusted early education options nearby.
Our Approach
We combined foundational GBP optimization with content enrichment and engagement signals tailored to a preschool audience.
Google Business Profile Optimization
- Set the primary category to Preschool and added supporting categories like Day Care Center and Play School.
- Rewrote the business description in a warm, parent-friendly tone that integrated high-intent local keywords such as “preschool in Padur”, “Montessori near me”, and “daycare Padur.”
- Added detailed program/service listings (Playgroup, Nursery, Junior KG, Senior KG) to improve topical relevance and created individual pages for each.
- Collected reviews continuously
Website & Technical Alignment
- Resolved indexing issues by submitting sitemaps and improving crawlability.
- Optimized meta titles, descriptions, and on-page structure for keywords like “preschool in Padur” and “daycare near OMR.”
- Added schema markup (LocalBusiness + EducationalOrganization) for structured data accuracy.
- Linked the GBP landing page directly to a fast-loading, mobile-friendly version of the homepage.
The Results
In five months, BuzzingBees Preschool went from being completely unranked to dominating Google Maps in Padur. The school now ranks #1 for 60% of its target keywords, including “preschool in Padur” and holds the #2 position for “daycare near me.” Their website, which previously wasn’t indexed at all, now has 12 fully indexed pages, helping strengthen their overall online presence. Direction requests through Google Maps also increased sharply — from just 2 per month to 76, showing a clear rise in parent interest and local engagement.
| Metric | Before | After |
|---|---|---|
| Google Maps Visibility | Not ranked | #1 for 60% of keywords |
| “Preschool in Padur” Ranking | Not visible | #1 |
| “Daycare near me” Ranking | Not visible | #2 |
| Indexed Pages | 0 | 15 |
| Direction Requests | 2/month | 76/month |
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